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Company Information

Definite Style is a division of Panalysis Pty Ltd.
The Definite Style Mission Statement: To create an inspiring online space through which Australian jewellers can showcase and sell their art to the world; and to effectively advertise Definite Style to attract strong demand for contemporary jewellery.
Co-Founders of Definite Style: Alice Whish & Rod Jacka
Alice Whish is a well known contemporary jeweller who has exhibited work internationally and nationally. She holds degrees in BA in Visual Art from (Sydney College of the Arts), a Master of Fine Art, Gold and Silversmithing, from (RMIT) and a Masters in Higher Education from (UNSW). She has taught extensively at university level and now consults to the Tertiary and Higher Education sector on Visual Art and Design Curriculum Development. She has recently worked on a project to encourage profitable jewellery making among the people of Arnhem Land. Based in Sydney, she is currently working on exhibition work and the Definite Style website and brand. Her recent work can be viewed at the City of Hobart Art Prize 2006. Hobart, Tasmania.
Rod Jacka has more than 12 years experience in website management and developing internet marketing strategies. He has overseen the internet aspect of companies such as Westfield, Insurance Australia Group, ABC shop, Accor Hotels and Leximark. He holds a degrees in Visual Art (Sydney College of the Arts) and a Master of Business and Technology (UNSW). At present he is the Director and Owner of Panalysis Pty Ltd, a company that specializes in internet marketing and measurement. He brings a wealth of business acumen to the Definite Style enterprise, and his IT company can be viewed online at:
We sincerely hope that you will enjoy following the work of this exciting new fraternity of contemporary jewellers
If you have any questions please do not hesitate to contact us at:

Alice Whish
Rod Jacka